This type of concept is similar to whole appeal of the romance genre. Characters like Christian Grey, Ross Geller, Rick Blaine, and even Fitzwilliam Darcy are appealing because they provide their audiences with a sense of both power and belonging. What this means is that a viewer would feel the emotions conveyed by the male lead and feel the desire for them that the female lead feels. This concept of being drawn to a fictional character has grown enormously in today's world, expanding the reach of the entertainment world. The desire that the audience feels is in part constructed by a company, but there is an element of choice present.
Why do people watch romance movies? There is not some kind of overhanging threat or foreboding alternative. People watch romance movies with manipulative guys because the movies make them feel better. More specifically, watching a jerk of a guy turn into a dreamy hero through the power of love makes a viewer feel as though they too can change their lives through the power of faith, love, and total disregard for the terrible actions of their partner. The creation of man who is, by virtue alone, set up as being either more educated, wealthier, higher social class, or some combination there of, brought to his knees by his love for a pure maiden is one of the classic fantasies. We are drawn to manipulative men not because we want to be manipulated but we want to manipulate. The ability to take such a terrible man and transform using the love for him puts the women into power, along creating the ideal happily ever after that is the calling card of any romance movie. 
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